The Golden Goose is the story of a boy who was rewarded for his kindness with the gift of a golden goose. Everyone who heard of the boy’s gift desperately wanted a golden feather and the wealth it would bring.
In 2009 when I decided to launch a design business I literally hit the ground running. I had gathered some clients and decided to leave my existing job. There wasn’t much planning time, so I quickly chose a name – Inkblot Design Studio – and ran with that.
By 2010 my business was slowly gaining traction, but there was no love in the brand from me to my brand or from my customers to my brand.
It was then I decided to hit rewind, do some soul searching and relaunch as a new brand – pitched to an audience I wanted to target, in a way that made me proud of the designed materials and creating a tribe who would love the brand I had always dreamed of.
Business naming is difficult in the best of circumstances, make yourself the client and it’s 100 times more difficult! Deciding the name that matches your brand is a mammoth task.
After weeks of searching, we discovered that fairy tales struck a chord with the business. They were exciting and they always ended happily – just like my client’s journey with me.
The Golden Goose is an old Brother’s Grimm tale about a boy who befriends an old man who gives him a golden goose. Everyone wants a feather from this goose as its feathers will make them wealthy.
At The Golden Goose, the branding, design, business naming skills and advice are those golden feathers. Those feathers provide value to your business and will not only make your competition jealous, but will make you proud – the very thing needed to make your business BOOM!
Post-Rebrand the difference was HUGE.
My ideal customers find me easily. They adore the brand. They connect. They call and tell me they’ve read my website and feel as if they know me already. They are EXCITED. They are IN LOVE. You can read more about this as a case study here.
Are you ready to hit rewind and do some soul searching to produce a brand that gets your dream customers excited? Helps them fall in love? If your answer is YES hit the big button below.
At age 8 I hauled a table, a chair, some goods and the cat to set up a shop in my parents mammoth driveway to start selling my wares. Although the customers were non-existent (I was too far down the driveway – rookie mistake) – this was my earliest memory of wanting to control my own destiny. Growing up, my destiny was confirmed by the comments of my teachers in my report cards. “Leah always puts 100% into her work”, “Leah is self-motivated and a keen achiever..”
I was working as an employed graphic designer feeling unfulfilled with the career path I had absent-mindedly wandered down. The decision was made for me; I stumbled upon the opportunity to ‘fly solo’ so quit my job and began the nerve wracking process of finding my feet in business.
So, in 2009, my entrepreneurial adventure began. Equipped with a love for people, perfection, identity creation and design, The Golden Goose was born.
In 2010 with a love of Christmas, networking and business I began a joint annual event, Jolly Solo – Christmas Party for small business owners – with Fletcher Tax Accountants.
In 2013 I jumped head-first into my first online store – www.navycrockett.com.au. Make sure you pop over to visit!
Fast forward a few years and learning curves, and you’ll find me today. Owning a business is everything I thought it would be, and more. It continuously challenges me in the most amazing ways possible and is one of the most fulfilling things I’ve done in my life. I believe some of us naturally have the perfect amount of gumption required for the long haul – energy, brains, people skills, motivation, confidence, huge hairy ideas (and the craziness to go through with them), organisational skills… oh where would we be without our body length to-do lists?
…your success = my success
…listening is the key to a fabulous working relationship
…it’s important to work with suppliers and clients that share your business
integrity and enthusiasm
… in a work life balance that suits your lifestyle.
I love new ideas and adventures, cheese, fine food, holidays, fabulous friends and people that have the entrepreneurial sparkle in their eye.
I would love you to connect on Twitter and share part of your journey with me.
Entrepreneurs, business owners or bloggers
who are passionate about their businesses,
who are motivated,
who consider themselves happy optimists,
who love to work but value their down-time,
and are ready for a clarifying and magical journey.
who’s in it to make a quick buck
Get instant access to the Free How To Fix A Brand Checklist where I’ll help you work out exactly what’s going on with your brand, where the gaps are and what it will take to fix them.