In Branding

How will you be remembered?

I want to be remembered for my sass. For the way that I embrace life whole-heartedly. For my optimism. For my positive energy. For the way I make people feel.

We all want to be remembered for something, what is it for you?

You may have noticed your dream customers don’t remember you for the things that you wish they remembered you for.

Your optimism. The feeling you give them when you hand over the final design work. For the excitement they feel when they hire you and step out into bravery for making that big investment in themselves. For the way you value relationships. For the playful way you love to engage with clients in every step of your sales process.

Being remembered for your amazing qualities is the difference between a good and bad brand experience, a few sales and ample sales and your bottom line. Being remembered for a positive brand experience – one that aligns who you are with how your dream customer wants to feel – is the sign of a strong brand. A strong brand that speaks to the heart of your dream customers.

A brand that speaks to the heart of their dream customers is a brand that loves to romance their customers. A brand that romances their customers creates loyal brand lovers.

How will you be remembered?

Showing 16 comments
  • Natalie Cook
    Reply

    I will forever remember that line about a brand that romances their customers. Great use of words! Love it!

    • Leah Bridge
      Reply

      Thank you Natalie! I love putting things into metaphors we can really grab onto 🙂 Have a lovely weekend x

  • Kate @ Wondrous
    Reply

    I want to be remembered for inspiring more people to lead an active lifestyle. Not the kind of intense fitness lifestyle we often see but just a more enjoyable, positive, active life. Great post its such an important thing to remember and know everyday I think, and I often fail to do so. I am easily distracted and my mind wonders a lot haha. Kate, Wondrous x

    • Leah Bridge
      Reply

      Love this Kate! Inspiring an active life can filter into so many facets of our lives.. living life to its fullest. You’re not alone with the brain-wandering! I posted to Facebook at 5am this morning because I couldn’t sleep with a brain brimming full of good ideas 😉 x

      • Kate @ Wondrous
        Reply

        Haha I do this all the time Leah except my brain wanders most at night for some reason. I have trouble falling to sleep because I’m constantly thinking of ideas x

  • Reply

    Such a great post! I hope I’m remembered for being fearless and passionate and in turn my businesses! x

  • Stephie Vanneste
    Reply

    I want to be remembered for being kind and building true connections with people! I love this post Leah so true about creating a positive brand experience!

    • Leah Bridge
      Reply

      True connections <3 In a world of absolute fakery, that sounds glorious @stephievanneste:disqus! Thanks for chiming in x

  • Reply

    I want to be remembered as being real. Not a brand ambassador. Not a perfect homemaker. Not a martyr. I want people to remember me as someone they could connect with and relate to. Thanks for making me give this some thought!

    • Leah Bridge
      Reply

      Hi,

      Thanks for your email, it has been received.

      I’m out of the office every Friday until 9am Monday morning, so will reply to your email then.
      In the meantime, you can book a Brand Clarity Coaching session easily online from http://www.thegoldengoose.com.au.
      Looking forward to chatting with you when I return! 🙂

    • Leah Bridge
      Reply

      No worries – thanks for chiming in Jenny! 🙂

  • Amber Young
    Reply

    I want to be remembered for my love for Batman. But in relation to my blog, I want less to be remembered, and more just… I want to have helped people going through mental illness. I also want to help those who know or are close to someone going through a mental illness. I want to help people see things in a different light from an angle they haven’t seen things before.

    • Leah Bridge
      Reply

      Hi,

      Thanks for your email, it has been received.

      I’m out of the office every Friday until 9am Monday morning, so will reply to your email then.
      In the meantime, you can book a Brand Clarity Coaching session easily online from http://www.thegoldengoose.com.au.
      Looking forward to chatting with you when I return! 🙂

    • Leah Bridge
      Reply

      For your love of Batman! You could think about the result that your clients get when they see things in a different light too 🙂 All things to ponder!

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