Have you ever made a completely irrational decision to purchase one product over another?
When a plain $15 top from Kmart would suffice, but you would prefer to purchase from the basics range at Portmans at four times the price instead?
When you remove quality from the decision, and you really can’t explain your motives for shopping at one store over another, do an emotion check!
You are buying into how the brand makes you FEEL.
Ask yourself, what am I really buying?
Peace of mind?
Doing an emotion check helps us start thinking about our Dream Customers in the same way.
What are you really selling?
Which emotion are you selling?
Tell me below, what are you really selling?
If you don’t know what your magic is, or how to package that magic so that your Dream Customers will buy, let’s chat!