In Branding

Have you ever made a completely irrational decision to purchase one product over another?

When a plain $15 top from Kmart would suffice, but you would prefer to purchase from the basics range at Portmans at four times the price instead?

When you remove quality from the decision, and you really can’t explain your motives for shopping at one store over another, do an emotion check!

You are buying into how the brand makes you FEEL.

Ask yourself, what am I really buying?

Freedom?
Peace of mind?
Relief?
Joy?
Surprise?

Doing an emotion check helps us start thinking about our Dream Customers in the same way.

What are you really selling?

Which emotion are you selling?

Love?
Gratitude?
Nostalgia?
Energy?
Excitement?

Tell me below, what are you really selling?

If you don’t know what your magic is, or how to package that magic so that your Dream Customers will buy, let’s chat!

 

Showing 11 comments
  • Kate @ Wondrous
    Reply

    I think I’m selling energy! This is a really great post had me really think about it. Kate x

    • Leah Bridge
      Reply

      Hi,

      Thanks for your email, it has been received.

      I’m out of the office every Friday until 9am Monday morning, so will reply to your email then.
      In the meantime, you can book a Brand Clarity Coaching session easily online from http://www.thegoldengoose.com.au.
      Looking forward to chatting with you when I return! 🙂

    • Leah Bridge
      Reply

      Thanks Kate! x

  • Lauren
    Reply

    this is right up my ally!! I’m asking my clients this all the time!!!!!

    • Leah Bridge
      Reply

      Emotions are powerful, right! Thanks for chiming in Lauren x

  • JACKIE FROM HIPPIE MUMMA
    Reply

    Hmm I don’t know! Food for thought…

  • Andrea @ Sublime Finds
    Reply

    Haven’t thought about it this way before! Makes a lot of sense. More thinking to do! x

  • Samantha
    Reply

    Simple yet effective. Great food for thought. Thanks!

    • Leah Bridge
      Reply

      Simple is my favourite! Glad to give you something to ponder 🙂 x

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