In Branding

Ever read a sales page for an eCourse or a blog post and sat there thinking – “This is so me!” or “Gosh darn-it, this person knows me inside out! How is that even physically possible!?“?

The writer is not just a clever copywriter. They are a clever marketer who has done the hard yards in their Dream Customer department.

Why do I call it the “hard yards”? Because, dear friend – it’s the one thing you avoid like the plague. I know all too well because you are just like my beautiful clients who are amazingly talented, but avoid marketing stuff – like working on who their target audience is – because it’s too hard.

At some point, your too-hard basket will be full (and perhaps overflowing) of all the amazing keys to your success.. all the things that will make a difference in your business. It will be overflowing because you have labelled alot of necessary to-dos “Too-Hard”.

At some point, you have a decision to make – stay the same, or try something different? I love the below quote from good old Bert. What a legend!
“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein

So, dear friend. Is it time for you to change?

You have to get strategic.

Let’s Do This!

1. Write a list of all the things you avoid like the plague.
2. Take one thing a week to tackle. It may be that you need to ask an expert for their help.

When you work hard at understanding your Dream Customers – who they are, what they love, where they are, how they are feeling – you can then connect with them on a whole new level.

A level that gives them that “ah ha!!” moment.. that connection.. that “how is this even possible“, “this is so me” connection.

If you want your Dream Customers to feel this, let’s chat.

It’s time for change!
It’s your time to be remembered.

Leah x

Showing 14 comments
  • Siobhan Donovan
    Reply

    You continue to motivate me, Leah! I know I definitely have a too-hard basket that I need to tackle but it’s just so hard! haha Tackling it week by week sounds very appealing though. I think I’ll print that Einstein quote for daily inspiration.
    Siobhan x

    • Leah Bridge
      Reply

      Oh, awesome! Tackling the hard stuff in smaller chunks just feels doable. Also writing a list of the hard stuff keeps it front and centre, and means you can’t avoid it 😉 Happy Friday! x

  • Katrin Stepanova
    Reply

    “like working on who their target audience is”. that was me this week. lol Sitting and slowly putting together my business plan only to run away from the desk when the question gets too hard. It’s so true, you just have to sit down and do it, even just little by little…:D xx

    • Leah Bridge
      Reply

      Hi,

      Thanks for your email, it has been received.

      I’m out of the office until 9am Monday morning, so will reply to your email then.
      Looking forward to chatting with you when I return!

    • Leah Bridge
      Reply

      .. and baby steps! Cut the task up into bite-sized chunks and ask yourself why it is too hard 🙂 x

  • Reply

    I have a to do list that is overflowing. I really need to take up your suggestion by just planning to do a task each week instead of the overwhelm of everything at once.

    • Leah Bridge
      Reply

      Hi,

      Thanks for your email, it has been received.

      I’m out of the office until 9am Monday morning, so will reply to your email then.
      Looking forward to chatting with you when I return!

    • Leah Bridge
      Reply

      Ugh overwhelm! Good luck with that 😉 x

  • Kate @ Wondrous
    Reply

    Love a good list to challenge yourself and push the boundaries on things you don’t particularly want to do! Great share Leah x

    • Leah Bridge
      Reply

      Hi,

      Thanks for your email, it has been received.

      I’m out of the office until 9am Monday morning, so will reply to your email then.
      Looking forward to chatting with you when I return!

    • Leah Bridge
      Reply

      … and I love list people! (psychotic as we may be hehe) x

  • Stephie Vanneste
    Reply

    Love this Leah. Let me ask this though? How do you go about tackeling the question who your dream clients/ reader are? What strategic steps do you use or take to tackle this “too-hard” to-do? I need help! Thanks. Steph

    • Leah Bridge
      Reply

      Hi,

      Thanks for your email, it has been received.

      I’m out of the office until 9am Monday morning, so will reply to your email then.
      Looking forward to chatting with you when I return!

    • Leah Bridge
      Reply

      Of course! You’re going to love me forever Stephie, but I’m prepping a free live webinar within the week about this very topic. Would love you to tune in! Just add your details here to hear about the launch: thegoldengoose.com.au/brand-bursts

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