Ever read a sales page for an eCourse or a blog post and sat there thinking – “This is so me!” or “Gosh darn-it, this person knows me inside out! How is that even physically possible!?“?
The writer is not just a clever copywriter. They are a clever marketer who has done the hard yards in their Dream Customer department.
Why do I call it the “hard yards”? Because, dear friend – it’s the one thing you avoid like the plague. I know all too well because you are just like my beautiful clients who are amazingly talented, but avoid marketing stuff – like working on who their target audience is – because it’s too hard.
At some point, your too-hard basket will be full (and perhaps overflowing) of all the amazing keys to your success.. all the things that will make a difference in your business. It will be overflowing because you have labelled alot of necessary to-dos “Too-Hard”.
At some point, you have a decision to make – stay the same, or try something different? I love the below quote from good old Bert. What a legend!
“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein
So, dear friend. Is it time for you to change?
You have to get strategic.
Let’s Do This!
1. Write a list of all the things you avoid like the plague.
2. Take one thing a week to tackle. It may be that you need to ask an expert for their help.
When you work hard at understanding your Dream Customers – who they are, what they love, where they are, how they are feeling – you can then connect with them on a whole new level.
A level that gives them that “ah ha!!” moment.. that connection.. that “how is this even possible“, “this is so me” connection.
If you want your Dream Customers to feel this, let’s chat.
It’s time for change!
It’s your time to be remembered.