a perfect business name creates
a magnetic first impression.
make your business
build an asset that
lasts a lifetime
extra attention = extra sales
This extra attention converts into sales and dollars for you.
The power of a name lies with the instant impression it makes. Your brand name is more than just something to call yourself; it’s the first hook you use to attract business and it might just determine what someone does next. Do they call you? Or forget about you?
the golden goose method
We get to know your business inside out.
We get really clear on your end-game.
We unleash our creativity.
We look at the naming ideas from all angles
and produce powerful names for you.
favourite naming projects
A rebrand from Zest e-Biz, Maverick Effect was born after we did a deep dive into the core of the company to reveal just who they are. So much #boom in this name!
A rebrand from Tilda Virtual, MagnifyUp *almost* became Tilda Consulting just before I came on the scene. MagnifyUp is a glorious business name focusing on the big results Kylie & her team win for their clients.
A brand new, luxurious experience is coming to Melbourne, and I had the pleasure of helping owner Sally find the perfect business name. Mirosuna is a new mindfulness x massage bar space where you can create space in your life for what you value. Watch this space!
A startup brand, Navy Crockett believes that all men are different making them hard to buy for. The name is a fun play on the name Davy Crockett who was a unique man himself (and probably also hard to buy for).
The Octoply team had an 8 step system that gets their clients big results. It was only natural that we would then want to snag the name Octoply – a cross between the words ‘octopus’ and ‘multiply’. Lovin’ it!
the pause before
Without taking the time to pause, a person ends up feeling disconnected with themselves and their environment. With a mission of taking yoga therapy into the corporate world, The Pause Before now have the name to match!
the golden goose
Dear The Golden Goose, I’m still so so so in love with you all these years later. The Golden Goose is named after the Brother’s Grimm tale, everyone wanting a feather from the golden goose that would bring them wealth and wisdom.
Undimmable – a brand that I’m involved in and is particularly close to my heart. Those who spend years in toxic and abusive relationships dim themselves in order to be with someone that can’t stand their shine. Undimmable is all about reclaiming it and shining brighter than ever.
wonder ever after
Umbrella brand name – Wonder Ever After. With a drive to make her dream customer smile, wowed and special, Melina enlisted my help to create strategy and unity across her brands. Isn’t this name just delightful? A sure fav.
company naming options.
I’m here to take the headache out of naming your business by taking you through a process I’ve been through many times before. I’ll create or help you to create a name that sparks a connection with your dream clients and starts to earn their trust before you’ve even said hello.
Want to stand out from your competitors?
Want your name to roll of your tongue without you cringing?
Want a brand that you’re in love with and proud of?
A brand that attracts the right people?
If finding the perfect business name is holding up launch and progress for you, there are multiple ways that The Golden Goose can help you get ‘unstuck’:
diy business naming ecourse.
1:1 collaborative naming sessions.
1:1 Brand Naming Power Sessions – for professional advice, feedback, ideas or decision making.
luxury business naming.
Luxury Business Naming – we take your naming project and hard work for you to present you with 5 brandable naming options.
For the last 7 years I knew that my branding wasn’t on-point. I was at a point where I didn’t want to give my business cards out or say my business name. But within 4 months of working with Leah I had 200% confidence in what I’m doing because I know the brand isn’t holding my business or new product back.
I knew for years I needed to change my business name, and tried to rename my business myself 3 years ago but couldn’t come up with anything better than I had so I didn’t change it. But the problem continued and every time someone asked me for my email address or my website I was cringing. Now I have a brand name that I’m super proud of and want to say all the time - “Maverick Effect”!
Naming and branding a business is a big deal, a really, really big deal. I didn't really understand how important it was until I was well into the process, and I didn't realise how important it was to choose the right company to work with. Thank goodness I chose The Golden Goose! Leah has helped me name my precious small business, and given us a rockin' brand. I am thrilled with the result and recommend Leah and The Golden Goose as the best option when branding or rebranding.
Leah did an amazing job in coming up with business names for me, they were all so good that it was hard to pick the one I liked best and I ended up registering a few of them. Leah was an absolute pleasure to work with, she guided me through her information gathering process in a logical and creative way which really got me thinking about where my business was heading plus some new ides I had not even thought off! All in all, I thoroughly enjoyed the entire process. I would highly recommend Leah to others, her structured approach and methodology captures all the information needed to come up with the best name for your new business and you will have lots of fun doing it!
Before working with Leah I would mumble my business name under my breath and cringe every time I needed to spell my email address over the phone and was swimming in a bunch of ideas! The work I did with Leah gave me the confidence, the brand and the marketing speak to apply for a 80k project tender and secure a 5k government grant. I also had sales enquiries within MINUTES of the relaunch and am getting real traction with selling my new retreat. Backing myself has been so much more valuable in other areas of the business. If you are considering the coaching, I wouldn’t second-guess the value because it’s totally worth doing it.
Before working with Leah I was fluffing around with the wrong target audience, I had a brand and business name that wasn’t working for me. After 4 months of working together I now target those that can afford and who value services, I have a brand and business name I can’t stop saying and showing people, and a website that pre-sells me to my dream target audience. You wouldn’t even question it if you knew how you felt afterwards!
After spending 11 years with a knee-jerk reaction business name - I had been working with Leah for a few months I had a business name that I look at and just love! I have so much confidence in promoting myself and my business now and that’s come from having that clarity around the work that we did together on the branding, the strategy, and the message I’m putting out there.
talk with my clients.
Kylah Morrison, Maverick Effect (formerly Zest e-Biz) testimonial.