a perfect business name creates
a magnetic first impression.

get noticed
more easily

make your business

build an asset that
lasts a lifetime

business naming, brand naming, company naming The Golden Goose Consulting

 extra attention = extra sales

This extra attention converts into sales and dollars for you.

The power of a name lies with the instant impression it makes. Your brand name is more than just something to call yourself; it’s the first hook you use to attract business and it might just determine what someone does next. Do they call you? Or forget about you?

more than a business name

Our clients know there is more to creating a strong, authentic brand they’re confident in than just having the perfect business name..

While we help brilliant, driven entrepreneurs choose the perfect business name, this is just the cherry on the top to the deeper work we do:

Helping you uncover and own your strong, authentic identity so you can proudly & confidently scale your business.

So absolutely, if you want a name that you love to say, that helps you stand out from your competitors – we can help you! However more than that, we help you create a brand that truly represents you.

But know this:

We don’t share our secret strategies with just anyone. 

If finding the perfect business name is holding you up and you want the cherry AND the ice-cream – watch our free training below, or contact us!

favourite naming projects



Gallposque is new lifestyle brand launching in 2018. Luxury products for the busy, modern woman.


human HQ

HumanHQ is a new brand in 2018 that will help families to evolve and thrive through conscious empowerment and thought-leadership in the pre-parenting sphere! So much love for this brand.

Maverick Effect | The Golden Goose

maverick effect

A rebrand from Zest e-Biz, Maverick Effect was born after we did a deep dive into the core of the company to reveal just who they are. So much #boom in this name!

Magnify Up | The Golden Goose


A rebrand from Tilda Virtual, MagnifyUp *almost* became Tilda Consulting just before I came on the scene. MagnifyUp is a glorious business name focusing on the big results Kylie & her team win for their clients.

Mirosuna Business Name Melbourne


A brand new, luxurious experience is coming to Melbourne, and I had the pleasure of helping owner Sally find the perfect business name. Mirosuna is a new mindfulness x massage bar space where you can create space in your life for what you value. Watch this space!

Navy Crockett | The Golden Goose

navy crockett

A startup brand, Navy Crockett believes that all men are different making them hard to buy for. The name is a fun play on the name Davy Crockett who was a unique man himself (and probably also hard to buy for).

Octoply | The Golden Goose


The Octoply team had an 8 step system that gets their clients big results. It was only natural that we would then want to snag the name Octoply – a cross between the words ‘octopus’ and ‘multiply’. Lovin’ it!

The Pause Before | The Golden Goose

the pause before

Without taking the time to pause, a person ends up feeling disconnected with themselves and their environment. With a mission of taking yoga therapy into the corporate world, The Pause Before now have the name to match!

The Golden Goose Consulting | The Golden Goose

the golden goose

Dear The Golden Goose, I’m still so so so in love with you all these years later. The Golden Goose is named after the Brother’s Grimm tale, everyone wanting a feather from the golden goose that would bring them wealth and wisdom.

undimmable logo


Undimmable – a brand that I’m involved in and is particularly close to my heart. Those who spend years in toxic and abusive relationships dim themselves in order to be with someone that can’t stand their shine. Undimmable is all about reclaiming it and shining brighter than ever.

Wonder Ever After | The Golden Goose

wonder ever after

Umbrella brand name – Wonder Ever After. With a drive to make her dream customer smile, wowed and special, Melina enlisted my help to create strategy and unity across her brands. Isn’t this name just delightful? A sure fav.

client results.

Sally Kellett, Mirosuna testimonial.

Kylah Morrison, Maverick Effect (formerly Zest e-Biz) testimonial.

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