10 Reasons Why Your Business Name Absolutely Matters
Naming a business can be so hard that entrepreneurs, bloggers and business owners simply give up and go for any old dull name. Before you do that, let me convince you as to why the business name or company name you choose ABSOLUTELY matters!
There are so many reasons why you should choose a business name that is a creative masterpiece. 10 of my favourite reasons are below – all of which relate back to your brand experience and brand positioning – how do you want to make people feel? How do you want your dream customer to view you? How can you differentiate yourself?
You have the power to make people curious and click through.
You can either be remembered or forgotten.
You have the opportunity to display the heart of your brand.
Sometimes all someone has is a few seconds to remember you.
You have the opportunity to make people smile.
You have the power to help someone choose you over your competitor.
- STORY TELLING
Your business name is the beginning of your brand story.
You have the power to make people feel something.
If it’s interesting you’ll be asked about it = ripper promo opportunity.
Often as your customer’s first interaction your brand, your business name needs to begin to build trust.