A huge part of my job as Brand Strategist & Consultant here at The Golden Goose is to simplify the brand’s message, and give the owner of the company loads of clarity and confidence.
When owner of Born Country, Sonya Comiskey and I first started working together, she wanted a fabulous, clever logo which she owned, a clear understanding of how her 3 labels – Born Country, Born Country Baby and Born Country Kids – worked and fit together, and she wanted to reconnect with her ‘why’.
Safe to say, we achieved all 3 and so much more!
WHAT DID WE DO?
naming | brand strategy | logo design | graphic design
Born Country is a cheeky, true-blue Aussie label for those passionate about all things bush and country. A label purely focused on country-folk, making them feel right at home, among other genuine country peeps.
The ‘umbrella’ brand is the Born Country label, and underneath sit additional arms to the business – Born Country Kids and Born Country Baby. We designed each label to fit together as a family so they can be clearly recognised as a suite of brands.
A fun photoshoot that owner, Sonya herself was able to direct, once she gained clarity on her brand’s direction and personality through our consultations.
As the company owner, once you have a crystal clear understanding of your brand and the “who you are” kinda stuff, you are powered up to make confident decisions for your brand – like these! For her brand Sonya went with a rustic kraft stock – don’t they look amazing!?