How do you completely change perceptions of an age-old industry?
This is the question Geneva Solicitors answered – and with such innovation! Think of everything your average solicitor isn’t, and that’s what Geneva was. Approachable, innovative, modern. They even had a coffee cart out the front!
I’m proud to have been a part of this project.
WHAT DID WE DO?
Above: The Geneva Solicitors launch party!
Creating a strategy and identity for a brand new concept in an industry can be daunting – after all, they were the first of their kind! My focus remained on making them stand out as much as possible, so the brand experience their clients enjoyed was reflected in vibrant, approachable branding.
Keen to get involved and give back to the local community; Geneva Solicitors sponsored a local soccer team and provided their jerseys.