Just what the world needed, another online fashion store, right? Launching with some major boom, sisters Nadia Bartel and Michelle Coppolino had the goal of bringing together most-loved designers to one destination – The Con-nection.
WHAT DID WE DO?
brand strategy | brand targeting
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Finding a unique angle for a brand voice and identity for a brand in a crowded marketplace is no easy feat. We did it though! Capitalising on the story of two sisters who grew up stealing each other’s clothes and celebrating their own individual styles.
With Nadia’s growing influence on social media (hello 371k+ fans on Instagram) and the duo’s ability to spot a luxury item from a mile away, (hello 101k+ fans on Instagram) – the sisters ventured out and differentiated themselves in a crowded marketplace.
Photography by Liane Hurvitz for The Con-nection.