Brand Strategy | Company Naming The Golden Goose Consulting

so you’re ready to rebrand.

Ah clarity.

That little bundle of joy you wish you had so you can charge forward knowing you made the right decision.

And can I tell you – if you are at the point where you’re thinking about a rebrand, you’re going to want to get yourself a big bowl of clarity first.

Rebranding is just like remarriage.

If you get divorced and you haven’t –

A) Deconstructed what went wrong or considered what landed you in this position in the first place; OR
B) Worked on yourself so you are a different/better version of yourself –

AND you jump into a new marriage or brand..

You’ll just wind up in the EXACT SAME POSITION in a few months/years to come.

And who wants to do something again and again? NOT ME!!

If you are considering a rebrand, it’s great that you’re investigating the right way to do it. Because believe you me, there IS a right and wrong way to go about it.

A rebrand is all about changing perception around your business.

And to change perception you need to tackle from a place of strategy. From deconstructing what’s going on for you at the moment, to looking at where you want to be in the future.

If I can help, the best way forward is to get in touch or book a consult so you can deconstruct what’s gone on for you to make sure your rebrand is as IMPACTFUL as possible.

  • Being able to talk to Leah early in the process about keeping brand conversations really zeroed in on actual product value and not wispy, aspirational, vague, esoteric brand concepts meant the team were more accepting of talking about brand at this early stage of our business. Leah was able to listen to two people in the session and then capture the key parts of that conversation in a shared document. A clearer view of our ideal customer and product value has already been a key part of crafting our future go-to-market plans and focussing in on designing signature moments in the product experience. It felt like we had a partner who was helping to bring the best out of our people and team rather than delivering something for us that we weren't part of creating… being able to work on a short value proposition together has helped us feel more confident in our product and how it solves our users problems.

    Bradley Taylor
    Bradley Taylor Co-founder of Bridge
  • I engaged Leah as my Brand Strategist before the launch of my online store The Con-nection to advise how we could attract and connect with our dream customers. I had no idea just how in-depth branding is and couldn't have imagined tackling it all without Leah's help. She's magic! I wouldn't hesitate to recommend her to anyone who needs to stand out and make a massive impact in their industry. We now feel incredibly confident in communicating our core brand messages to our dream customers, we feel as if our brand is really "us" and we are happy with how we are positioned in the busy fashion/retail space which has created some exciting opportunities for us!

    Nadia Bartel
    Nadia Bartel The Con-nection & The Chronicles of Nadia
  • I'm a DIY junkie, so it made sense to do my branding myself. Like many, I thought I'd hit the nail on the head...big mistake. Working with Leah was like developing x-ray vision. I can see clearly now! Leah's helped me align myself with what I really want to do and how exactly to do it. My brand already feels more authentically 'me’.

    Camilla Peffer
    Camilla Peffer Camilla Peffer Copywriting
  • Leah is amazing, it's like she reads minds! I don't know how she does it!

    Rebecca Derrington
    Rebecca Derrington Sourcebottle
  • Leah did an amazing job in coming up with business names for me, they were all so good that it was hard to pick the one I liked best and I ended up registering a few of them. Leah was an absolute pleasure to work with, she guided me through her information gathering process in a logical and creative way which really got me thinking about where my business was heading plus some new ides I had not even thought off! All in all, I thoroughly enjoyed the entire process. I would highly recommend Leah to others, her structured approach and methodology captures all the information needed to come up with the best name for your new business and you will have lots of fun doing it!

    Melina Sehr
    Melina Sehr Wonder Ever After

about leah.

Leah Bridge is owner of The Golden Goose Consulting and online men’s gift store, Navy Crockett. She is an Australian Brand Strategist & Brand Consultant with over 10 years’ experience working alongside entrepreneurs to uncover the gold in their businesses so they can proudly strut their stuff and attract attention from the consumers they care about most.

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