Creating an authentically timeless brand in a chop and change world.
REBRAND ONCE AND FOR ALL
In a world where standing apart and being yourself can make or break a business, brands are madly grasping at straws in an attempt to find authenticity and connection with their customers. In this ‘chop and change’ process they are eroding equity and trust in their brands.
In “The Last Rebrand” – Leah Bridge, Brand Strategist looks at the unnecessary lengths brands go to to grasp attention when they already possess the ‘gold’ to do this. It also uncovers the characteristics required to create a brand that is timeless.
Rebranding for the last time is all about diving deep into the heart and soul of your brand and the psychology behind what drives your consumers to purchase and fall in love with you, so you can rebrand once and for all.
I engaged Leah as my Brand Strategist before the launch of my online store The Con-nection to advise how we could attract and connect with our dream customers. I had no idea just how in-depth branding is and couldn't have imagined tackling it all without Leah's help. She's magic! I wouldn't hesitate to recommend her to anyone who needs to stand out and make a massive impact in their industry. We now feel incredibly confident in communicating our core brand messages to our dream customers, we feel as if our brand is really "us" and we are happy with how we are positioned in the busy fashion/retail space which has created some exciting opportunities for us!
The Last Rebrand is written for the entrepreneur building a strong empire. You know that creating an empire doesn’t happen overnight, or by mistake. An empire is built after years of strategic decisions (not to mention the blood, sweat, tears, tantrums and sleepless nights!).
The decisions you make now impact your future. Continually rebranding costs businesses in brand equity and lost consumer trust every single year. The continuous chop and change is unsettling! The brand that is due for a rebrand but refuses to acknowledge its need for one is equally losing through lost opportunities with customers, clients and investors who fail to see the amazing company for what it truly is.
I believe entrepreneurs are seeking a better, stronger methodology forcreating their brands – to create a brand that will last alongside their empires. To create a brand that speaks to them, their employees and most importantly their customers. A brand that oozes personality and authenticity.
A brand that lasts.
The Last Rebrand is that better way.
Pre-order The Last Rebrand to be the first to receive a personally signed copy (first 100 orders, for Australia & NZ residents only) and begin to strategically plot your own last rebrand.
The Last Rebrand makes the thought of rebranding again a process to look forward to, because you know the result will be a timeless brand that excites you, your staff and customers and feels like it fits.
Pre-order The Last Rebrand to be the first to receive a personally signed paperback copy (first 100 orders, Australian & NZ addresses only) and begin to strategically plan your own last rebrand!
The Last Rebrand is $24 with FREE SHIPPING to Australia & NZ.
The Last Rebrand is a paperback book. All amounts in $AUD and include GST. *Free shipping for Australian & NZ addresses only on first 100 orders. First 100 orders will be personally signed and shipped out in November 2017.
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