Coached one of Australia’s top fashion bloggers to secure her brand direction and get clear on her brand messaging for her brand new eCommerce store.
Consulted with a high-level partner in IBM to translate and communicate her vision for her new businesses, as well as name her umbrella company.
Coached a client in the education industry to rename + rebrand a business that had previously failed, and is now a success!
Rebranded and renamed my own business.
… and helped countless clients come out of hiding, stop playing the small game and step into the shoes of the brand they’ve always wanted to be!
Each month I chat with dozens of savvy entrepreneurs who know that in order to create a business that connects and lasts the distance, they need to create a brand that connects and lasts too.
Creating a brand that lasts doesn’t involve pulling a business name out of thin air, it involves some groundwork.
The Last Rename is that groundwork in a simple step-by-step process. It is the ultimate 6 Module Naming Course for entrepreneurs who want a business name that feels like it FITS their vision for their empire.
If you, like many of my driven clients, like to get it right the first time but don’t want your business name holding you back, then The Last Rename is the perfect solution.
I love that The Last Rename is not just another online course.
In The Last Rename I have taken my personal naming methodology that I use to name my clients’ brands and my own (The Golden Goose and Navy Crockett) and I have packaged it up into easy to understand modules so that you can walk away with CONFIDENCE in your new name allowing you to make the most of the opportunities in front of you.
You don’t need to do it alone.
A killer name will –
The [naming] questions have helped me to develop a clearer idea of the essence of Readers Inc. (working title still in the lead!) and to put some language and description around it… I found the symbolic questions about ice-creams flavors, animals etc a useful way of thinking more intuitively and tapping into my right brain. So thank you very much for helping me to progress this side-business one step further!
Learn the EXACT business naming methodology that I use for myself when naming my own businesses, and when naming my clients businesses.
The Last Rename has EVERYTHING you need to create a perfect name that will last you the distance.
mindset & future direction
getting your magnetic on
the naming kit you won’t
be able to live without
who am i?
A great resource for anyone looking to create a strong brand and a memorable name for their bright idea. For those with a brand already firmly in place, the naming exercises alone are worth far more than the [naming methodology's] cost!
This is for those who –
This isn’t for those who –
Naming and branding a business is a big deal, a really, really big deal. I didn't really understand how important it was until I was well into the process, and I didn't realise how important it was to choose the right company to work with. Thank goodness I chose The Golden Goose! Leah has helped me name my precious small business, and given us a rockin' brand. I am thrilled with the result and recommend Leah and The Golden Goose as the best option when branding or rebranding.
Before working with Leah, rebranding seemed so daunting. We knew we had outgrown our name and we didn’t want to do any marketing. When you’re staring at a blank piece of paper and randomly start throwing names around, nothing feels right. We started The Last Rename with some strong ideas on what we didn’t want and a good sense of our brand personality, but the exercises helped cement all of this and opened us up to new ideas.The Last Rename gave us a structure and a timeframe, which lead to the inspiration of our new name. It’s so very us and we love telling people the meaning behind it, because they always ask! Now when I see people asking Facebook groups for advice on what to call their business, I almost cry. How do you expect strangers to come up with a name that’s uniquely you? I know why people struggle with it though – they just need the structure of The Last Rename and the guidance from Leah!
The Last Rename is self-paced, so as soon as you hit the payment button you are given access to the entire course to begin at your leisure.
Although you have instant access to the entire course, The Last Rename is structured in modules that are great to tackle a week at a time. I would allow 1-2 hours per week for the majority of modules. Module 4 is more intense and will require more time, as you’ll be handed my personal naming formula and you’ll need to do some serious “name-storming”!
All of the above! If you want to creatively name any kind of business or company, this is the course for you!
This is for everyone! I have used this exact methodology for business naming for a huge range of businesses – coaches, consultants, online stores, labels and blogs. No matter your industry, if you want a creative and memorable business name that attracts your ultimate customer, The Last Rename is for you!
Yes and no! You need to know exactly what your business is first so we can shape the brand and name from there. I highly recommend you have completed both a Business Plan and Marketing Plan before you invest in the course so you have a clear business concept to name.
If you want a creative and memorable business name that attracts your ultimate customer, The Last Rename is for you! The Last Rename is also a perfect fit for those who really want to feel connected to their business name, for those who want to absolutely love it and who want to feel confident in it.
I get it – I once got divorced while starting a second business! This is why you get all the modules at once so can work at your own pace and fit it in with life as you know it.
Legend, I hear you!!! Online courses can drive me bananas also, that’s why I’m giving you instant access to EVERYTHING as soon as you sign up. No more waiting around for slow pokes – work at your own pace and get it done!
The price is in Australian dollars (AUD).
Yes! Anyone can purchase and receive huge value from the course. There are a few small aspects that have tips for Australians like exactly which website to register your business name and trademark, but other than those the step-by-step methodology can be used by everyone.
Leah has such a unique approach to branding, she really ‘gets’ what it takes to create a brand that fits. Naming is something I see so many women get stuck on. It holds them back in everything they do. You can't create a profitable business if you're hiding in the shadows. The right fit will boost your confidence, build your profile and excite your target market.
Far out, a new brand gives your business new life! You can quote me on that.