imposter to highly-paid expert
How to earn more for your expertise by confidently communicating your unique value (even if you feel like an imposter):
we help ambitious experts earn more for their expertise by confidently communicating their unique value & essence.
how can we help you?
I engaged Leah as my Brand Strategist before the launch of my online store The Con-nection to advise how we could attract and connect with our dream customers. I had no idea just how in-depth branding is and couldn't have imagined tackling it all without Leah's help. She's magic! I wouldn't hesitate to recommend her to anyone who needs to stand out and make a massive impact in their industry. We now feel incredibly confident in communicating our core brand messages to our dream customers, we feel as if our brand is really "us" and we are happy with how we are positioned in the busy fashion/retail space which has created some exciting opportunities for us!
Since I repositioned my brand with Leah’s help, I’m attracting dream clients who see me as an expert in my field. Big clients like Seed Heritage. Clients who want someone experienced in fashion!
Before working with Leah I would mumble my business name under my breath and cringe every time I needed to spell my email address over the phone and was swimming in a bunch of ideas! The work I did with Leah gave me the confidence, the brand and the marketing speak to apply for a 80k project tender and secure a 5k government grant. I also had sales enquiries within MINUTES of the relaunch and am getting real traction with selling my new retreat. Backing myself has been so much more valuable in other areas of the business. If you are considering the coaching, I wouldn’t second-guess the value because it’s totally worth doing it.
I remember meeting a new client and when I told him my business name and handed my business card to him. It lost me so much ground that it took 2 months to regain that trust and respect because he didn’t realise what my experience and expertise was because the brand didn’t match what we do. Now, I don’t have to work so hard to get them to sign that contract and start working with us - they see us as experts, they trust the brand, they trust in us.
I'm so glad I found The Golden Goose Team! Before I started working with them, I knew in my head what I was about and what I wanted the world to see me as, but I couldn’t put it into words or images. I was looking for someone to “get me” and to see what I was about without having to constantly explain it. They challenged me to dig deep with regards to what I stood for and what I was trying to achieve. I believe more in my brand now, and I believe in who I am and what I stand for. This is a direct result of working with The Golden Goose. If you're thinking about working with them, “just bloody do it!”, that’s the simple answer!