Repeat after me: I am not a one stop shop.
It is okay to say no to work I don’t want to do.
It is okay to say no to people I don’t want to work with.
I don’t have to be everything to everyone.
I don’t have to be the same as my competitors
It is okay to wear my heart on my sleeve.
It is okay to be me.
I have spunk.
I have guts.
I am bright and sparkly.
I am smart and amazing.
My business is special and I can niche down however I damn please.
The Power of Niching: An Entrepreneur’s Manifesto © The Golden Goose Consulting 2015