In Branding

Repeat after me: I am not a one stop shop.

It is okay to say no to work I don’t want to do.
It is okay to say no to people I don’t want to work with.

I don’t have to be everything to everyone.
I don’t have to be the same as my competitors

It is okay to wear my heart on my sleeve.
It is okay to be me.

I have spunk.
I have guts.

I am bright and sparkly.
I am smart and amazing.

My business is special and I can niche down however I damn please.

The Power of Niching: An Entrepreneur’s Manifesto © The Golden Goose Consulting 2015

The Power of Niching: An Entrepreneur's Manifesto

 

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