In Branding

As a business owner, have you ever experienced the frustration of not knowing who to talk to about the specific issue you’re having?

Imagine you’re in a Facebook Group having a chat with some lovely ladies in business. You start chatting with a lady who mentions that she is a virtual assistant that loves to help her clients sort out their WordPress Tech so they can launch their ebooks, ecourses etc quicker.

When you want to leverage your time, but launch that eBook while writing your eCourse… who you gonna call? (HINT: NOT GHOSTBUSTERS)

That’s how niching works.

In a world where you don’t know who to talk to about what, having a business niche is powerful.

Because it sets you apart.

You’re the go-to person for something.
You’re the expert in something.
You’re referred to for something.
You’re remembered for something.

It tells your audience “Hey, I’m the lady to talk to about XYZ”, and the more specific you are, the better.

I’d far prefer to deal with an expert on a smaller topic, than a jack of all trades on a bigger set of topics, wouldn’t you?


  1. What’s your area of expertise?
  2. What are you remembered for?
  3. How are you showcasing this expertise?
  4. Do you need to take a Brave Pill and showcase your niche more on your website etc? (blog posts and ebooks are great for this!)


Comment: what’s your area of expertise? Tell me, I’d love to hear what you’re all about!


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