‘Less apologetic about being me’
From feeling frustrated that he couldn’t promote himself the way he wanted and fantasising about increasing the work he LOVED doing…
.. to being positioned as the expert in his niche, increasing dream clients/projects by 30% and feeling proud to promote himself.
We call that a win!
Digby’s old strategy was around his thought-leadership around leadership. His home page on his website featured a blog – which he regularly added new content too, but it was too focused around what he had to say, and wasn’t focused enough around how he could help.
Digby’s new strategy involved shifting his positioning, his offer and what he stands for to the thought-leader that he is while pre-selling his dream clients to work with him.
"Before I started working with The Golden Goose, I knew in my head what I was about and what I wanted the world to see me as, but I couldn’t put it into words or images. I was looking for someone to “get me” and to see what I was about without having to constantly explain it. They challenged me to dig deep with regards to what I stood for and what I was trying to achieve. I believe more in my brand now, and I believe in who I am and what I stand for. This is a direct result of working with The Golden Goose. If you're thinking about working with them, “just do it!”, that’s the simple answer!"