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A self-confessed “not a creative person” who felt useless and frustrated that she couldn’t find a business name that would embody everything that her innovative brand was about ..

… to a truly meaningful name that sparks curiosity in her dream customer audience, opening up the door to fabulous conversations and opportunities.

“..invest effort and time, and the money to get the name right – because everything else will flow”

Click below to watch her full client interview:

For Sally, she has an extremely new and innovative business, and so it can feel like a struggle to label something that isn’t yet a thing.. but what we did was dive deeper into who her brand was, giving her crucial understanding of her customers, their behaviours and attitudes to give us the fodder we needed to create a powerful and meaningful name.

Mirosuna brand ethos

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