The Con-nection

Just what the world needed, another online fashion store, right? Launching with some major boom, sisters Nadia Bartel and Michelle Coppolino had the goal of bringing together most-loved designers to one destination – The Con-nection.


brand strategy | brand targeting

- website -

Finding a unique angle for a brand voice and identity for a brand in a crowded marketplace is no easy feat. We did it though! Capitalising on the story of two sisters who grew up stealing each other’s clothes and celebrating their own individual styles.

The Con-nection Instagram Nadia Bartel

With Nadia’s growing influence on social media (hello 371k+ fans on Instagram) and the duo’s ability to spot a luxury item from a mile away, (hello 101k+ fans on Instagram) – the sisters ventured out and differentiated themselves in a crowded marketplace.

The Con-nection Instagram Nadia Bartel & michelle coppolino

Photography by Liane Hurvitz for The Con-nection.

  • I engaged Leah as my Brand Strategist before the launch of my online store The Con-nection to advise how we could attract and connect with our dream customers. I had no idea just how in-depth branding is and couldn't have imagined tackling it all without Leah's help. She's magic! I wouldn't hesitate to recommend her to anyone who needs to stand out and make a massive impact in their industry. We now feel incredibly confident in communicating our core brand messages to our dream customers, we feel as if our brand is really "us" and we are happy with how we are positioned in the busy fashion/retail space which has created some exciting opportunities for us!

    Nadia Bartel
    Nadia Bartel The Con-nection & The Chronicles of Nadia

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