Most clients come with a problem they need solving. For Sourcebottle that was to shine a spotlight on their Expert Profiles to make it easy to see the big fat juicy results their experts get when utilise their own profile.
WHAT DID WE DO?
We achieved this by staying on-brand, highlighting benefits of the Expert Profile and keeping one main Call To Action as the primary focus for each page.
The best design is design that converts – and the easiest way to do this is simplify, simplify, simplify! Focus on what is important. We drill down and look at exactly what you want your reader to do as a result of viewing the document and use design to drive that action.