How Do I Know If I Need To Rebrand My Business?
Each week I’ll be teaching you how to BUILD an authentic brand that you feel 110% confident in.
I’ll be taking you through all this and more in this week’s episode!!!!
Feel free to watch the clip or keep reading below.
Now – the answer may not be what you expected!!!
- Rebranding is not just about pretty graphics.
- What is a rebrand (change the way people think of your business)
Does This Sound Like You?
- You have pivoted services or changed business focus, or want to highlight beliefs.
- You’re attracting WRONG customers – for example tyre kickers, or stingy people who don’t appreciate your value.
- You have had difficulties attracting your dream clients to your business.
- Your customers DON’T see your true value.
- Change in management – if you’ve purchased a business and the previous owners had a different take on business, it may be time to rethink things.
- Your original business vision and your look don’t match.
- You’re not proud of it, you’d prefer to hide it.
Now!!
Rebranding is like REMARRIAGE, you shouldn’t move on until you have done the following two things:
- DECONSTRUCT
- WORK ON YOURSELF
Doing these increases your chances of business success, and of your rebrand being a success.
You MUST know the AIM of the rebranding exercise – it MUST change the way people think about your business
So! What Do I Do Now?
- WHAT ARE YOU TRYING TO ACHIEVE?
- WHY HAS YOUR PREVIOUS BRAND FAILED? WAS IT THE TARGET AUDIENCE? WAS IT YOUR MESSAGING? YOUR SERVICES?
- WHAT HAVE YOU LEARNED??
- WHAT WILL YOU DO DIFFERENTLY?
Dig into the heart of the brand and get strategic, and you’ll strike gold
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With the right tools you can BUILD an authentic brand that you feel 110% confident in and play a bigger game in your business.
Let me know if I can help YOU!
Click here if you’d love to work with me to make magic on YOUR brand.