In Rebrand

How Do I Know If I Need To Rebrand My Business?

Each week I’ll be teaching you how to BUILD an authentic brand that you feel 110% confident in.

And today I’m EXCITED to chat with YOU about the big question –
How Do I Know If I Need To Rebrand My Business?

I’ll be taking you through all this and more in this week’s episode!!!!

Feel free to watch the clip or keep reading below.

Now – the answer may not be what you expected!!!

  • Rebranding is not just about pretty graphics.
  • What is a rebrand (change the way people think of your business)

Does This Sound Like You?

  1. You have pivoted services or changed business focus, or want to highlight beliefs.
  2. You’re attracting WRONG customers – for example tyre kickers, or stingy people who don’t appreciate your value.
  3. You have had difficulties attracting your dream clients to your business.
  4. Your customers DON’T see your true value.
  5. Change in management – if you’ve purchased a business and the previous owners had a different take on business, it may be time to rethink things.
  6. Your original business vision and your look don’t match.
  7. You’re not proud of it, you’d prefer to hide it.

Now!!

Rebranding is like REMARRIAGE, you shouldn’t move on until you have done the following two things:

  • DECONSTRUCT
  • WORK ON YOURSELF

Doing these increases your chances of business success, and of your rebrand being a success.

You MUST know the AIM of the rebranding exercise – it MUST change the way people think about your business

So! What Do I Do Now?

  1. WHAT ARE YOU TRYING TO ACHIEVE?
  2. WHY HAS YOUR PREVIOUS BRAND FAILED? WAS IT THE TARGET AUDIENCE? WAS IT YOUR MESSAGING? YOUR SERVICES?
  3. WHAT HAVE YOU LEARNED??
  4. WHAT WILL YOU DO DIFFERENTLY?

Dig into the heart of the brand and get strategic, and you’ll strike gold

________

With the right tools you can BUILD an authentic brand that you feel 110% confident in and play a bigger game in your business.

Let me know if I can help YOU!

Click here if you’d love to work with me to make magic on YOUR brand.

How Do I Know If I Need A Rebrand? Brand Consultant | The Golden Goose Consulting

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8 reasons why your rebrand will fail | Rebranding | The Golden Goose Consulting